How to Powerup your Blog: Action 4 – Powerup other channels – SlideShare

blog SlideShare

Four actions you can take right now to extend your blog’s reach

Introduction

The goal of any company blog is to increase awareness of the company’s brand. To do that the blog must drive traffic to the company website, where the visitor is encouraged to browse other pages.

blog SlideShare

After you have organized your blog using categories and tags, shared your posts on relevant social media channels, and optimized open rates with keyword-rich headlines, there is one more action that will enhance your SEO and extend your blog’s reach – SlideShare.

The last post in the series, How to Powerup your Blog: Four actions you can take to extend your blog’s reach, looks at powerful channel for content distribution -SlideShare.

Action 4:        Powerup other channels – SlideShare

SlideShare, now owned by LinkedIn, is a website that allows you to post content (PDFs, PowerPoint presentations, videos, documents, and others) as a presentation.

Once uploaded, your content is public, searchable, viewable, and even sharable! This increases brand awareness, expands your market reach, and drives traffic to your blog or website.

Benefits of using SlideShare

blog SlideShare

With over 60 million visitors a year, SlideShare is powerful channel for your content distribution. Some benefits of using SlideShare are:

It extends your reach to a large professional audience.

LinkedIn is the parent company of SlideShare, and we all know about the power of LinkedIn professional networks. It also means SlideShare users tend to be business-oriented rather than social browsers.

It boosts SEO

It turns out that Google ranks successful SlideShare presentations above blog articles, news stories, even YouTube videos (well, sometimes). This is a big boost for your blog’s SEO.

It’s free!

For startups and solo professionals, a big benefit of SlideShare is that it is free! For any business it is a smart marketing channel for your content marketing strategy.

It’s easy!

blog SlideShare

SlideShare is easy to learn. If you’ve ever used PowerPoint, you’re on your way. If not, there are many tutorials out there to help you get started quickly.

It helps builds authority.

On SlideShare you showcase your expertise in your field by sharing useful and relevant information. When readers come across your quality content on SlideShare, they will associate that content with you and your personal brand.

It includes analytics.

There is a free analytic tool that helps you measure how and when viewers interact with your content. You can track how many times each presentation or infographic is viewed, shared, liked, commented on or downloaded in a specified period.

How to use SlideShare

So, how do you use SlideShare to extend the reach of your blog? The easiest way is to make a SlideShare presentation for each of your blog posts. A presentation that summarizes the post and makes it easily consumable, understandable, and quick to digest.

Because you’ve already written the post, creating and publishing a presentation is relatively simple. Not only will you at least double your exposure but there is the chance your SlideShare will go ‘viral’!

If SlideShare delivers as predicted, you may decide to start writing your posts with a presentation in mind.

Action 4.5:     Powerup SlideShare

You can take a few steps to optimize your SlideShare presentation for your readers and for search engines:

Template

People like things that are familiar. Put together a template that displays your brand, your message. Use it again and again. Make sure the template reflects the colors and style of your blog and website. Place your brand logo on every slide.

Headline

This has been covered in some detail in the 3rd post in this series – Action 3: Powerup your Headlines. Just remember to optimize your title for searching by including keywords/phrases relevant to the blog topic.

Tags

You can include up to 20 tags in your presentation, making your presentation that much more searchable. Base your tags on the tag strategy you worked out in Action 1.

Description

By include a compelling description for your SlideShare, you make it more appealing to your reader and increases its SEO. As with the meta description on your website, include relevant, highly searchable keywords/phrases in your description to help search engines find it

Links

Links are very important to your SEO. Google assumes that pages with the most links to them should rank higher in search results than those without links.

So, place links throughout your Slideshare presentation, as well as on the last slide. Include a “Further Reading” slide with a list of links to related content on your blog.

Conclusion

This last post in the series, How to Powerup your Blog: Four actions you can take to extend your blog’s reach, looked at powerful channel for content distribution -SlideShare. SlideShare:

  • Extends the reach of your professional network
  • Boosts SEO
  • Is free
  • Is easy
  • Tracks metrics

Share all your posts are presentations on SlideShare and see if you don’t generate awareness and drive traffic to your blog.

A company blog is a powerful tactic in a content marketing strategy. Posting quality content consistently is key to a blog’s success. But it’s not enough. In today’s marketing environment you will need to powerup your blog to get heard.

This series, How to Powerup your Blog: Four actions you can take to extend your blog’s reach, is all about helping you take action to increase traffic to your blog and website:

  1. Powerup your site structure
  2. Powerup your social media
  3. Powerup your headlines
  4. Powerup all channels – SlideShare

I have put this blog series into a SlideShare presentation. You can download the FREE SlideShare presentation here.

You can read this blog on Steemit!

This blog series is available as a kindle book. Buy it here!

For more free information about how content marketing benefits the crytpo and blockchain communities:

Check out the ICOWriter Blog!

For quality content writing services:

CONTACT AN ICO WRITER

How to Powerup Your Blog – Action 3: Powerup your headlines

blog headlines

Four actions you can take right now to extend your blog’s reach

Introduction

Driving traffic to your website is one of the primary benefits of a company blog. However, posting relevant and useful content consistently may not be generating the traffic you expected. Other action is required to powerup your blog.

blog headlines

We’ve seen how to structure your blog using categories and tags and how to share your posts on relevant social media channels. Now what’s really important is getting people to click on the link to your blog and then read it. The only thing that can make people do that is the headline.

This third post in the series: How to Powerup your Blog: Four actions you can take to extend your blog’s reach, explains how to optimize open rates with keyword-rich headlines.

Action 3:        Powerup your headlines

First things first

Crafting a good headline should be the first step in writing a post. Start with the topic, one identified in your content calendar. Then, think about what benefit you will provide your readers in the post. With a topic and key benefit sorted, start brainstorming headline ideas, coming up with at least five drafts.

blog headlines

When writing the post, keep thinking about the headline, keep focused on the promised benefit and make sure you deliver in every post. The sections below will help you powerup your headlines to get them opened and read.

Keywords

There is some debate about whether headlines should focus on SEO or on “writing for humans”. As it turns out you should do both.

Keywords are important because they are words and phrases your audience is searching for. By using keywords, you attract more readers and drive more relevant traffic to your website.

Niche phrases, several keywords together, can add the human element. Although they generate less traffic, that traffic is more targeted with less competition. A niche phrase is more specific, and specificity makes for a better headline.

A really great headline, then, should speak in the language of the audience with keywords, presented in a proven formula that catches human attention and offers value.

Classic headline formulas

How to posts

How-to articles and blog posts are some of the most read, linked, and shared content online. Readers are looking for useful information that they can apply in a practical way. Try to focus on benefits that make your reader’s life better, easier, and happier. Follow up with great content that fills the promise of your headline.

There are many variations of the basic How to headline. The How to [Blank] and [Blank] was made famous by Dale Carnegie with How to Win Friends and Influence People, and it is still a powerful formula today. The How to [Blank] Without [Objectionable Action] title works because sometimes your reader wants something but doesn’t necessarily want to do what it takes to get it.

Numbered lists

A headline that lists a number of reasons, secrets, tips, or actions works because it makes a specific promise to the reader. As long as you deliver on the promise with quality content, you’ll have a satisfied reader.

The human brain loves numbers, in headlines especially because numbers place information in a logical order. Interestingly, we seem to believe odd numbers more than even numbers. Odd numbers, the number 7 in particular, appear to help our brains process and recall information more easily.

The Content Marketing Institute recommends using the numeral 7 in headlines rather than the word seven. For example, instead of Seven Things You Should Know About Your Bank, try using 7 Things You Should Know About Your Bank.

Why and a declarative statement

blog headlines

People find it difficult to resist a headline that presents an interesting take on a topic they care about. This headline uses Why not as a question, but to put forward a point of view with the promise an explanation: Why Facebook May Be Bad for Your Business.

A reason to read

This headline formula is about giving readers a good reason to read your post. Use numbers combined with reasons to really powerup your headlines: 7 Facts about an ICO that you May Not Know or 6 Insights into the Future of Blockchain

Conclusion

Optimizing with keywords and using winning formulas can powerup your headlines, increasing your click-through-rate.

The final post in the series, How to Powerup your Blog: Four actions you can take to extend your blog’s reach, action 4 is about using all channels, SlideShare in particular, to extend your reach.

For more free information about how content marketing benefits the crytpo and blockchain communities:

Check out the ICOWriter Blog!

CONTACT AN ICO WRITER

How to Powerup Your Blog

blog social media

Four actions you can take right now to extend your blog’s reach

Introduction

A primary benefit of a company blog is how it can drive traffic to your website. But maybe, just maybe, publishing consistently hasn’t generated the interest you were expecting. What else can you do attract attention?

blog social media

There is no better place to extend the reach of your blog than social media. But, as we all know, without a plan and some discipline, one can easily get sucked down the social media rabbit hole.

This second post in the series, How to Powerup your Blog: Four actions you can take to extend your blog’s reach, looks at how to promote your blog on social media, driving even more traffic to your website.

Action 2.        Powerup your social media

When planning a social media strategy for your blog, it pays to begin by establishing your goals. This will help you choose which channels to target and what focus your content should have.

To extend the reach of your blog on social media you need the right stuff. You need to have:

  • the right profile
  • on the right channels
  • with the right content
  • at the right time.

The right profile

The profile you use on your social media sites can help drive traffic to your website and blog. First, all social media channels give you a couple places to display your website’s URL. Use them all.

Then, fill your About and Biographies sections with relevant keywords. Complete every section to optimize your profile. Include a clear Call to Action to let readers know how to find more information or contact you. On some channels you may need to put the CTA in each post.

Every time you post a blog, share it on all your channels. Use the comments and questions you get to refer people to back to your site.

Place links in your social media biographies to further boost your SEO. When you link back to your site from your social media channels, you’re creating high-quality backlinks to your site.  This is a key benefit of social profile optimization.

The right channels

The business you are in and the content you intend to share will help you pick the social media channels to use. The following sections give a brief overview of social media sites used by B2B marketers.

Facebook

Although it’s changed over the years, Facebook is still an incredibly powerful B2B marketing tool. It remains the world’s largest social network and, used correctly, enables communication with your audience, your customer. Businesses are able to reach their customer base easily, and on personal level.

blog social media

Optimize your company Facebook page and remember that with the new algorithm it’s all about meaningful interactions. Best practice includes:

  • avoiding overly-promotional content,
  • creating and sharing content that’s relevant to your products, and
  • developing a company narrative that keeps your audience interested.

Twitter

Twitter is a channel where you build and manage relationships. Importantly, when you share quality content on Twitter you drive traffic to your site. Prospects that visit your site can then be converted to leads, and ultimately into customers. Twitter is a great place to provide customer service too. Respond to all enquires and comments to encourage engagement.

blog social media

Twitter is also a great place to get people talking about your company, your industry, and, yes, you’re your competitors. Use it to:

  • create buzz around a product launch,
  • give certain employees the power to act as personal contacts with your followers, and
  • develop relationships with bloggers and journalists for further reach.

LinkedIn

When blogging about business and professional topics, LinkedIn is an important channel. LinkedIn helps you reach a B2B-oriented audience. LinkedIn company pages allow you to showcase your business, brand, products and services, and job opportunities.

blog social media

Every time you post a blog on your website post a link to in on your LinkedIn company page as well as the personal page of your primary communicator.

Instagram, YouTube, Pinterest

Platforms like Instagram, YouTube, and Pinterest are almost entirely visual. These visually-oriented platforms are most effectively leveraged for brand-building. This is where you share your multimedia and video content (see below).

blog social media

Instagram in particular has become important in brand building because engagement is high, and followers become brand-loyal. Develop a visual identity that reflects your website and brand.

The right content

Regardless of the social media platforms you choose, the key to successful content is shareability. People share content that:

Inspires – you create positivity when you inspire your readers

Entertains – when your content engages, it entertains your readers

Educates – sharing knowledge improves your readers knowledge and quality -of-life.

The content you choose to share will depend on the channel, of course. Remember your goal – driving traffic to the blog on your website – and mix up your offerings.

Infographics

Informative and visually appealing, infographics present facts and figures in a condensed visual format. Infographics are hugely popular and can be a huge source of traffic, especially if it is good enough to be re-shared.

Multi-media

On channels like Instagram content must be shared as images or videos. Sharing this kind of content can be very effective. You know how much a picture is worth!

Company clips

This isn’t about boring, old-fashioned corporate videos. Think about ways to show off your team and your brand. Take the opportunity to humanize your brand. You have the potential to win many more followers if you do.

Tutorials, quizzes

Creating tutorials in multimedia formats allows people to see actual products or methods in use. Many in your audience might prefer watching a video rather than reading a 1,000 word post. Use quizzes to entertain your audience and with the right questions, perhaps learn a bit about them.

The right time

Hootsuite, a social media integration platform, investigated the ideal times for sharing content on each social media platform.  They found that each platform has its own peak timing for sharing. For B2B marketing posts, peak time is generally weekdays during business hours. The sections below summarize Hootsuite’s findings.

Facebook

The best time for B2B brands to post on Facebook is

Tuesday, Wednesday, or Thursday

between 9 a.m. and 2 p.m. EST.

LinkedIn

Being a professional network it not surprising that the best times to post on LinkedIn is before and after work on workdays, and at break times. Hootsuite found the best times for B2B brands to post on LinkedIn are:

Wednesday (followed by Tuesday)

at 7:45AM, 10:45AM, 12:45PM, and 5:45PM EST.

Twitter

An interesting statistic about Tweets: the average lifespan of tweet is only 18 minutes! That makes timing all the more important. Here, Hootsuite found that for B2B brands in the US, the best time to tweet is:

Monday OR Thursday

between 9AM and 4PM EST; focus on between 11AM-1PM EST

Don’t even bother on the weekend!

Instagram

Instagram is not as easy to predict due to its algorithm that prioritizes a feed based on the ‘recency’ of the post. The study by Hootsuite did not give specific projections for B2B business but does mention technology companies. They found the following:

Professional Services

Friday, Tuesday, and Wednesday

blog social media

at 9 a.m. or 10 a.m.

Technology

Monday and Tuesday

at 2 p.m.

A note about timing

The crypto and blockchain communities do not always fit into the categories analyzed. You should test the same content at different times on each channel. Hone your timing to best suit your audience and upstage your competition.

Always, remember, however, that the best timing int the world won’t make up for bad content!

Conclusion

You can extend the reach of every blog post by understanding your social media audience. By developing the right profile and content for the right channel at the right time your build awareness of your brand.

In the next post in the series, How to Powerup your Blog: Four actions you can take to extend your blog’s reach, learn about how to write a killer headline in Action 3: Powerup your headlines.

For more free information about how content marketing benefits the crypto and blockchain communities:

Check out the ICOWriter Blog!

Read this post on STEEMIT

 

United we Stand: Segmented we SELL!

email list segmentation

How email list segmentation leads to marketing success

Introduction

We have seen that a major benefit of email marketing is staying in touch with current clients, past customers, and new prospects, as well as nurturing leads. By sending out quality, relevant content you engage and inform all the people on your list.

email list segmentation

But will the same content be of interest to everyone on your list? Probably not.

What you need to do is divide up your list into groups of people with similar content needs. Email list segmentation allows you to send each person on your list the most pertinent content at the ideal time.

In this post, we’ll look at the benefits of list segmentation and then discover how to segment your list.

Benefits of email list segmentation

Email list segmentation can be defined as the act of intelligently subdividing your contact list into any number of smaller lists. So why bother? Here are three benefits to consider.

Benefit 1

Email list segmentation allows you to engage effectively with two important groups on your list: people who have already bought from you and prospects who are showing an interest in your product/services, who you hope will become clients. You want to:

  • Build trust
  • Tailor your message to their unique needs
  • Keep them engaged with your brand

Benefit 2

An incredibly valuable use for email list segmentation goes beyond delivering single messages and offers. With effective segmentation you can guide your leads through the sales funnel on their “buyer’s journey.”

Benefit 3

Another use of your segmented list is when you want to give back to your customers. Email list segmentation makes it easier to separate first-time buyers from repeat customers. You might send a welcome email with a promo code to new leads, and a different campaign to your most loyal customers.

Bonus Benefit!

A bonus benefit to email list segmentation is the role it plays in keeping your emails out of your recipient’s spam folder. When you segment, your messages are tailored to each recipient, and you’ll be less likely to send duplicate copies or send mail to anyone who’s previously unsubscribed.

How email list segmentation works

A good place to start with email list segmentation is to split your list into two global segments:

  • a CLIENT segment, and
  • a LEAD segment.

The way you interact with these two basic segments is critically different and it’s important to keep track of which is which. Clients who have bought from you before shouldn’t be sent the same content and promotions that you send to your new leads, and vice versa.

You then segment your lists of clients and leads by data collected on form submissions, from specific interactions they have had with your marketing, and other interactions.

Interactions like:

  • clicks on a specific CTA,
  • tweets at your company’s Twitter handle, or
  • views on a specific page on your website.

All this data can all help you get specific with your email list segmentation.

Conclusion

The ultimate benefit of email list segmentation is that it allows you to create a more personalized experience for everyone on your list. This means:

  • you sell to leads who are ready to buy,
  • nurture leads who are not quite ready, and
  • cross-sell to clients who have purchased from you before.

Sending relevant content to the right people at the right time is the recipe for email marketing success. Take the time to segment your list!

For more free information about how content marketing benefits the water and environmental industries:

Check out the ICOWriter Blog!

Read this post on STEEMIT!

How to Market an ICO – Action 4: Listing your ICO

ICO listing sites

A 5-step action plan to launch your solution

Introduction

You are ready to launch. You published a white paper. You developed a robust, secure, informative project website. Your amazing team is actively engaging on social media. Now you need to think about listing your ICO on multiple rating platforms.

ICO listing websites provide a means to get your offering reviewed, rated, and listed on ICO calendars. Prospective investors frequent these sites before deciding where to invest.

This series of posts, How to Market an ICO: A 5 step action plan to launch your solution, describes a 5-step action plan to market your ICO. The fourth action is to get your offering listed on popular ICO listing sites. In this 4th post find out why and how to list your ICO.

Action 4: Listing your ICO

Although not as influential in the crypto world as it once was, Bitcointalk is still a very important forum for engaging investors. It should be your first stop when listing your offering. Launched in 2009, the forum quickly became a go-to resource for information about cryptocurrencies and all things blockchain, including dedicated ICO panels.

When launching your ICO you should seriously consider creating a Bitcointalk thread. You can find detailed instructions on their website (https://bitcointalk.org/index.php).

Once your Bitcointalk thread is active start looking at listing your ICO on ICO listing sites.

How ICO listing sites work

ICO listing sites provide expert analysis and review of ICOs. Listing sites seek to provide insight, analysis, and information but stop short of giving investment advice. You can submit your ICO to be reviewed and listed if approved.

Searching and sorting

All sites place ICOs into 3 categories named something like:

  • Ongoing
  • Upcoming
  • Ended

Some add additional categories like:

  • Scams
  • Airdrops

Ratings

ICO listing sites evaluate offerings and rate them on inhouse criteria. To get your site listed you must first get it approved. Each site provides a form for details about your project. Fill in the form with transparency and adequate detail.

Each ICO listing site rates projects based on their own ratings systems. Some sites rate offerings on a scale of 1 to 5; others on qualitative terms. A summary of each site’s rating system, where provided, is presented in the sections below.

Some popular ICO listing sites

There is a myriad of ICO listing sites out there, and many articles about the best, the most popular, and the most trusted sites. Your team will have to work out the best sites to list with. Think about your target audience and find sites that attract that audience. You can also enlist the aid of listing agencies that assist with the applications for review, for a price.

The following sections provide a summary of some popular ICO sites. They are presented in no particular order. Please note that there are many quality ICO listing sites not included in the list.

Top ICO List

ICO listing sites

Top ICO List is an ICO directory that’s curated by internal full-time ICO analysts. Their aim is to identify the best potential ICOs for investors.

Top ICO List assesses offerings based on four criteria:

  1. TEAM – relevant technical, financial, legal, strategy and industry expertise
  2. PRODUCT/VISION – look for solutions that solve real problems and generate competitive advantages using blockchain technologies
  3. TOKEN AND TOKEN ECONOMICS – benefits tokens provide for the early investors and end users; token economics that make sense
  4. MARKETING AND COMMUNITY – visibility and supporter base of the project.

They have a Top Picks page that lists their top picks of upcoming ICOs. Go for Gold here!

ICO Bench

ICO listing sites

ICO Bench defines itself as a free ICO rating platform and a blockchain community, supported by experts, that provides analytical, legal, and technical insights to investors.

ICO Bench rates offerings with both an inhouse assessment algorithm and the analysis of an independent team of experts. The assessment algorithm rates ICOs in four areas:

  1. TEAM – a good team is key to success
  2. ICO INFORMATION – investors need quality information about the offering
  3. PRODUCT PRESENTATION – investors need to know about the product and post-ICO plans and goals for the future
  4. MARKETING AND SOCIAL MEDIA – open communication is key to any ICO campaign

Experts analysing an offering are asked to rate the ICO on similar criteria: Team, Product, Business Strategy, and Resilience. Projects receive a rating between 1 and 5, 5 being best.

ICO HotList

ICO listing sites

ICO Hot List describes itself as an independently curated catalog of the most promising active and upcoming ICOs. Providing a catalog of opinions, reviews, and historical data, ICO HotList seeks to maintain authenticity in the crypto space by being an independent and honest source of information.

Every project listed is individually reviewed, using publicly available material. ICO Hot List analyzes each project, based on:

  • the technology,
  • the viability of the idea,
  • the tokenomics and sale structure,
  • the hype and participation risks,
  • legal strategy and vigilance, and
  • the members of the team, advisory board, and notable partnerships.

CoinSchedule

ICO listing sites

CoinSchedule provides all of the blockchain-related information people need in one place. The website aims to provide an intuitive and fast web platform for people to interact with the blockchain community. There is a recently added Chat forum that is free to join. Paid subscribers gain access to expanded features.

CoinSchedule developed an algorithm, TrustScore™, with scientists from the University of Oxford. The algorithm assesses the project, adding a layer of independent intelligence to their rating system. They claim TrustScore™ is immune to manipulation thereby helping people more effectively navigate the blockchain space and make better decisions.

ICO Rating

The mission of ICO Rating, as found on their website, is To serve as a source of accurate, unbiased analysis of the crypto market, helping to make informed decisions and stay up to date on the latest market trends.

On their ICO listing page, projects are assessed and assigned a risk score and a hype score. The risk-score assesses the risk of potentially fraudulent activities. The higher the risk-score, the less information there is on the details of the ICO campaign, product development, the team, and the documentation. The hype score shows the investor level of interest in the project. The higher the score, the more people might consider the project for future investments.

Under the Analytics tab, ICO Rating provides more in-depth analysis of selected projects for investors. Projects are rated as: Stable, Risky, Negative

SMITH + CROWN

ICO listing sites

Smith + Crown claims to be the world’s leading blockchain research organization. They study the public blockchain space with a focus on global trends, industry intelligence, and crypto-economic systems.

Smith + Crown maintains both a curated and comprehensive list of ongoing and upcoming ICOs. Their review involves several tiers of research, undertaken at their own discretion. They don’t perform in-depth research on every project. They provide the curated list as a service to the community and do not accept payment for listing.

Factors used to assess projects for inclusion in the Smith + Crown curated list are:

  • TEAM – transparent and verifiable identities with existing development expertise.
  • STATE OF DEVELOPMENT – public project code or working minimal viable projects; also consider pre-product stage projects with detailed white papers and modest raise amounts.
  • WHITEPAPER – must provide detailed information about the business plan and the proposed technology

Conclusion

ICO listing websites provide a means to get your offering reviewed, rated, and listed on ICO calendars. You want your offering where prospective investors find their information, information they use to decide to invest in your project.

Start with a Bitcointalk forum thread. Then list on as many rating platforms as you and the team think is required to bring in investors.

In the 5th post in the series, How to Market an ICO: A 5 step action plan to launch your solution, we’ll look at paying to advertise your offering in: Action 5: ICO paid advertising.

Are you looking for a white paper writer for your ICO?

A persuasive white paper uses simple language to explain your complex solution. I understand the technology behind your product, your solution.  I can translate that complexity into easy-to-read content for prospective investors.

Contact me to plan your next successful ICO white paper


CONTACT AN ICO WRITER

How to Market an ICO: Action 3: ICO social media marketing– 5 essential channels

ICO social media

A 5-step action plan to launch your solution

Introduction

A key action in marketing your ICO is to engage the crypto community on social media. Using blockchain technology to raise capital through an Initial Coin Offering (ICO) is, by definition cutting edge. Where will you find influencers and advocates for your ICO? Social media is where.

ICO social media

When you mention social media, most people think of LinkedIn, Facebook, Twitter. Although these channels are important to your marketing there are some more powerful channels out there.

This series of posts, How to Market an ICO: A 5 step action plan to launch your solution, describes a 5-step action plan to market your ICO. The third action is to engage and educate your audience through social media. This 3rd post explains how to use social media to market your ICO.

Action 3: ICO social media marketing – 5 essential channels

One of the biggest challenges ICO marketers face is educating potential investors. Blockchain and cryptocurrency aren’t the easiest concepts to grasp, so start-ups need to publish quality content and build relationships on social media.

Communication is key and social media is all about communication. When marketing your ICO you should consider at least the following five channels.

  1. Steemit
  2. Reddit
  3. Telegram
  4. Quora
  5. Conventional social media.

1. Steemit

Steemit is a “blockchain-based social media platform” (https://steemit.com/ ), based on the STEEM blockchain. The interface allows members to view blog posts and post their own. You use the wallet interface to manage your STEEM, SBD, STEEM POWER tokens.

Steemit rewards people for creating and publishing content on the platform, based on the number of votes and the amount of STEEM POWER available. The platform allows only high-quality content to get up-voted, makes it a valuable channel for finding and engaging an audience.

You may even be reading this post on Steemit! If not you can check it out here: https://steemit.com/@steeminfobot.

2. Reddit

Reddit, the self-proclaimed “front page of the internet,” is actually a large collection of forums, where people share news and content, or comment on other people’s posts.

ICO social media

Joining Reddit is free although you can purchase Reddit Gold, the site’s premium membership program for $4 a month or $30 a year. You must be a member to post content.

Once you’re on the site (https://www.reddit.com/), you can search for topics that interest you. The search will return a list of posts on the topic and will suggest subreddits of interest. You will find that Reddit is broken up into over a million communities known as “subreddits,” each covering a different topic. The name of a subreddit begins with /r/, which is part of the URLs that Reddit uses. /r/icocrypto, for example, is a subreddit with discussions and reviews related to ICOs, Crowdsales and Token sales, while /r/blockchains is a subreddit for people to discuss blockchain technology.

ICO social media

3. Quora

Quora is a question-and- answer online forum, edited and organized by its community of users. Your identity is based on your interests and your expertise. Readers can see what topics you are interested in, and what questions you are answering.

ICO social media

Since Quora does not allow company profiles, the power here is in your team. Have your SMEs on the site with robust profiles and active participation. Why is it worth your while to pursue a Quora following? Quora allows you to:

  • Gain exposure to Quora’s millions of visitors worldwide.
  • Demonstrate your expertise on your topic.
  • Get insights from experts in your or any industry.
  • Directly answer questions about your business, products, or services.
  • Share content from other websites (including your own) in topic-focused boards on your profile.

4. Telegram

According to their website (find it at https://telegram.org/), Telegram is “a cloud-based mobile and desktop messaging app with a focus on security and speed.” Developed to replace/disrupt WhatsApp, Telegram supports similar communication functions: text messaging, phone and video calling, sending photos. Telegram, however, takes building and connecting with a community a step further with Groups and Channels.

Groups

Telegram groups are a powerful tool for building communities for your ICO. Use groups to keep in touch with your community of potential investors. Use group messages to educate members, answer questions, and supply updates.

There are two group types in Telegram. Telegram Groups are democratic by design, meaning any one can invite new members and even change the group‘s name and photo. Membership in groups is limited to 200.

You could set up a Groups for the project team to keep in touch with trusted partners, advisors, and first adopters. However, for larger communities with more reach you want more administration. Supergroups are a special restricted mode developed by Telegram. Supergroups can have up to 100,000 members and they are optimized to host large online communities.

In Supergroups, only administrators can add new members or change the name and photo of the group. You can define admin privileges with precision – from deleting messages to appointing new administrators.

Channels

Channels are an excellent tool for broadcasting your ICO updates to large audiences. Channels can have an unlimited number of subscribers; they can be public with a permanent URL; and each post in a channel has its own view counter. The view counter includes views from forwarded copies of your messages in the total count. Another benefit is that new members can see the entire message history in a channel — all the way to day one.

You can copy links to individual messages inside a channel and send these links to propects outside of Telegram You can post them to other social networks where following the link opens your Telegram channel and highlights the message.

5. Conventional social media

LinkedIn

LinkedIn is one of the most popular media platforms in the crypto community. Crypto and blockchain groups that have tens of thousands of members are full of knowledgeable and professional people. Check out groups like: Blockchain Events and Conferences, ICO Event Promotion, New ICO Launch and ICO Initial Coin Offering.

It’s free to join and building your professional network will benefit both you and the ICO project. All team members must have profiles that include their relevant experience.

Provide links to any posts on the company website and be sure to reply to comments or questions.

Facebook

Although ICO advertising has been banned from Facebook, it is still possible to build a strong community through pages and groups. Remember that Facebook has over 2.2 Billion active users!  When promoting your ICO, post news about your project every day. Post links back to your company blog and reply to all comments.

Twitter

As with Facebook, Twitter has banned all the ads related to ICOs.  This doesn’t mean it isn’t still a valuable marketing channel. It is a very popular social media platform. Crypto influencers and companies are using Twitter to enhance communication with their community. They use it to announce updates, Leverage Twitter by communicating with companies in your niche, retweet their tweets and interact with them.

Conclusion

An important action in ICO marketing is engaging and educating your community on social media. Set up accounts on all five channels and educate your team on how to interact with prospects.

  1. Steemit
  2. Reddit
  3. Telegram
  4. Quora
  5. Conventional social media.

In the 4th post in the series, How to Market an ICO: A 5 step action plan to launch your solution, we’ll look at the potential for ICO calendars to ensure success in: Action 4: ICO calendars to ensure success.

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